Image of China in foreign media hot film debut performance in New York
week, China's national image commercials broadcast in Times Square New York, causing a number of foreign media attention. Western experts said the company is also establishing a new force of Chinese national brand.
to promote its soft power initiatives
Christina Cook, the British journalist in New York reported that the American people to change the impression of China, Chinese money in the Times Square six huge screen and CNN broadcast "a lyrical videos," which is to promote its soft power latest initiatives. The report quoted the words of one expert at Harvard University, since the Beijing Olympics, China is very focused to promote its soft power and money in the country's image overseas publicity, such as the establishment of the Confucius Institute. The scholar said the commercials broadcast in the United States, "although not particularly large effect, but this is still useful."
British "Financial Times" reported that, when the exchanges between China and the world, she often felt misunderstood, the Chinese government decided to launch a promo to show the real China to the world.
commercials in New York caused a good response from Gore Manhattan Bhatti said, "API eye-opener, it will make you think, maybe China is really the next superpower." Another spectators Tottenham Nicky says, "videos directly to the public, it makes Americans feel more friendly to China, because here there are many reports critical of China."
China's image critical in the enterprise
users in the United States also raised promo thermal theory. Mainstream media in the United States, a Web site, users Ventura said that this is a very clever move, the Chinese government has sufficient funds for their own advertising. No matter how promotional purposes, if China and the U.S. media, more and more similar cooperation, and that China's criticism of the latter may be reduced, because "China will not just American media object, it will increasingly become their advertisers. "
Robert users to show on the commercials in China affirmed, this user said, Americans always used to stand on our own standpoint of other countries, want to know the real China, it is best to go in person. And if you've been in 30 years ago, and today again, you will find in this country have been completely different look.
User Icecat77 is that the API's approach may easily be accepted in China, but it would not work in the United States, there is more attention to gain prestige through their actions.
"Financial Times" quoted the public relations expert Richard Edelman's words, as compared with the videos, the prestige in the international community more dependent on their business performance. He said that over the past few decades, Sony, Toyota, Samsung, LG to Japan and South Korea establish a "national brand" has played an important role.
"(national brand building) and the less government relations, may be more effective." Edelman said. (Baiqian)
