China Daily

reporter Guangzhou housing rental market survey and found that indeed a larger rent increase, but the "intermediary push" one that is open to question

"can not afford a house before, now the rent is rent not played. "Right now, sort of" house slaves cry "can be heard everywhere. Yes, this year, rents did rise a lot.

before and Commerce Association affiliated real estate agent visited Beijing, Shanghai, Guangzhou, Shenzhen and other cities, to investigate the reasons for skyrocketing rents, the formation of a preliminary investigation report and entrust it to live Building Department.

report says: In addition to seasonal factors, some of intermediary business downturn forced sale of second-hand housing pressure, collection of rents from the landlords to do the house, "principal tenant," push to persuade the landlord raise the rent or high rent, the rent rose is the main reason for several major cities.

report by public concern, has attracted a lot of questions. Rent increases reasons? Recently, this reporter traveled to the status of tenants Wuyang New City, Riverside East and South China blocks the three major residential areas in Guangzhou, trying to micro-level, more intuitive to find the answer. Text / reporter Zhang Qiang Map / reporter Qiu Weirong

Wuyang in the bustling new town, several small real estate agency is extraordinarily quiet, glass doors closed, empty room. Glass doors covered with housing information, sale information and rental information "on March 7 opening." Second-hand housing transactions in the current downturn, rental business, seems to have become a number of small intermediary companies resort. From the perspective of the survival instinct, learned to live under the Ministry of Construction of "rent increases, is the main cause of intermediary push" the argument seems persuasive.

rental needs:

removal, school, graduation

Wuyang Metro Mr. Huang is a small real estate company's staff, he told reporters about the five sheep cell rent price: Located on the 7th floor, without elevator, 40 square meters, bed room, 1,600 yuan per month (with appliances, furniture, same); 60 square meters Bedroom, monthly 2600 element - the same period last year rose 30 per cent. When asked why the rent increase, he said bluntly: "daily necessities are rising prices, of course, have to up the rent."

Wuyang Mr. Zhang is a large real estate company Metro employees He told reporters that in the older Wuyang Metro Area, the current monthly rent of 2,600 yuan for two rooms in the same period last year only 1,800 yuan, up a full 800 yuan / month. He believes that the demolition of Yangqi village nearby, primary and secondary schools during the coming school, university graduates, is nearly four months surrounding the main reason for rent increases.

He told reporters that three or four months of this year, looking for agency Qiuzu of persons, many of the relocatees Yangqi village, but almost no old Yangqi village tenants. "Yang Kei Village, home to tens of thousands of foreign tenants before the rent is very low, only 300 yuan a room to 400 yuan / month, subject to income limitations, demolition, they did not Wuyang New Town district in renting live, but go to the suburbs. Yang Kei villagers not the same, they pocket more drums, the government gave them during the demolition of rental subsidy, so this year, 34 months, many of the villagers asked us for some time looking for an apartment temporary rent . "

education of good quality iron a kindergarten, a primary iron and iron Wuyang a secondary school are located in New City, Mr. Zhang, told this reporter in May each year, in June, will focus on a group to appear surrounding renting parents. After school child in September, but worried that time unable to rent a house, parents are invariably in advance to find room. They rent an apartment, a rent that is 3 years to 6 years, is the most stable tenants Wuyang Metro group. In addition, the present is the season of fresh graduates into the community, Wuyang New City and other offices from the Pearl River New City area closer focus, attracting many young tenants.

rental market:

landlord and tenant Game

his proposal to reporters, said: "To buy a house, you can wait and, the effect of regulation not be made manifest. But to rent an apartment nearby, you have to start with breakfast, and next month over availability may be less. "

is worth noting that reporters from several major agency The store learned that smaller, house of the old house well received by tenants practical welcome; while those larger, more luxurious high-end residential Unit, has received a frosty reception.

Mr. Zhang worked in the store, almost no low-end of the small rental listings. He recommended a house to the press: an area of 76 square meters, but the Unit is the bed room, apartment belonging to a monthly rent of 3,000 yuan, plus 2.2 yuan / square meter / month in the property management fees, totaling more than 3150 yuan / month .

in Riverside East branches of a large agency, a similar situation also exists. Mr Lee told reporters the staff recommended a 109 square meters with two bedrooms, up to 5,500 yuan monthly. This riverside residence is the selling point, luxurious, home appliances, furniture grade, but less attractive in the leasing market.

full house the Department of Real Estate Research interviewed said, high-end rental property difficult reality, consistent with the research on the housing rental market development trend forecast. They think: Guangzhou housing units are rentals in September 2009 up to 2191 yuan / month after, around 2200 yuan / month level fluctuations, the impact of continued upward momentum has obviously insufficient.

for rent population, its ability to lease capacity depends on the income, while the total amount of rent the tenant on the capacity is limited. Income did not increase in the case, the tenant rent is difficult to raise the budget. If the landlord rents rose by more than their tolerance range, the tenant will rent by area smaller or to change conditions of almost a house shared with others or to other regional rental cheap rent, etc., to ease the rent increases pressure, so that the rent increase the landlord's "wishful thinking" come to nothing.

rental business:

small intermediary straw

Clifford Panyu District, Mr. Yu is a medium-sized mid-level agency leadership, the rent increases, He's feeling more comprehensive: on the one hand, renting one of his business; the other hand, for the stranger in a foreign country and he is the tenant.

According to Mr. Yu, at present the South China plate in the second-hand housing transactions are in "no city has a price, closing weak" in the awkward position; At the same time, the rate of increase of rent has reached 15%. He rented in the South east of Olympic Park, Han Zhongxi Village, a single room rent has grown from the original 300 yuan / month rose to 350 yuan / month, or have more than 15% - in the village house rent, do not sign the agreement, by is the mutual trust, the rent at any time as market conditions change.

now, Mr. Yu and his colleagues are in the business of low tide, a year earlier, the company's monthly income of more than 90 million; available now, but plummeted to 40 million, down more than 50%. More violent than the company's revenue decline is the second-hand housing transaction volume, the market was bleak stripped only three percent more. To activate the service, in the Panyu district in the current second-hand housing transactions, the proportion of intermediary generally only 2% commission.

he lamented: "The good times before, most salesmen do not even bother to rent on the business experience of the exercise of exercise, with little royalty." According to Mr. Yu, at present in Guangzhou rental agency in the undertaking business, in general this pricing: monthly amount shall be the amount of intermediary fees, the landlord and the tenant were to bear half; salesman from the company's revenue this intermediary commission of 15%. That is, if the monthly rent of 3,000 yuan to promote a successful rental house, get 3,000 yuan agency intermediary fees, clerk of the commission only 450.

"can now market is not good, a lot of rental business has become a lifeline for small and medium agency." Is the President of the company, currently about 4 percent of income from rental operations. He pessimistically that: "If the situation persists, the second half, many small intermediary companies will face closure. Now there have been many companies a lot of wastage of salesmen."

response to the question:

"intermediary does not push up rents motive"

intermediaries are facing the pressure, and is now back up, "the main reason for pushing the rent," This one "crime", they think "It is injustice."

an unidentified intermediary manager told reporters that the building housing the Department's argument is questionable. He said the agency fees charged to mutual customers, only one month's rent. Thus, the level of rent compared to intermediary companies pay more attention to the number of leasing transactions. "If a market rent 3,000 / month to 3,500 yuan a house shill recommend to the tenant, this single business is likely to yellow. And a wonderful thing it is more than our family mediation, the tenant is not an idiot, go several Bi Yibi know. you say, we are willing to make a secure 3,000 yuan, or earn 3,500 yuan a very low likelihood of success? to the salesman, his commission percentage is 15%, the difference 500 multiplied by 15%, equal to 45. what motivated him to drive up the rent? "

He disclosed that the argument over the reality just the opposite, intermediaries tend to" favor the "tenant side, to help rent off to the landlord keep the prices down in order to facilitate transactions as soon as possible - but not a fraud, the decision rests in the hands of the landlord. "Rental intermediary services, must be rich quick, small profits." He thought.

as a real estate agent out if there is an intermediary company to "principal tenant" of the situation? Full house, Senior Manager of Real Estate Research Zhou Feng believes that the situation does not exist in Guangzhou. In Guangzhou, the company contributed to the housing through the intermediary business, lease agreement required by the landlord, tenants and co-signed the three intermediary companies, intermediaries alone can not avoid the landlord and tenant sign the agreement, the transaction value is transparent to the tripartite . Agency to do "principal tenant," the problem is not stringent enough in the other provisions of the city does exist, but have a concrete analysis of specific situations, this is not the reason for rent increases in Guangzhou, let alone "the main reason."

In fact, some with "principal tenant," the nature of the intermediary business not only illegal, the market still has a substantial need, such as: individual large-scale housing agency set up housekeeping business. Landlord if the long-term out, or their lack of care for a set of residential housing can be managed to have this business intermediaries, intermediary companies based on market price, annual payments to the landlord for 11 months rent. Become a "steward", the agency an obligation to properly manage this housing; in the contract period, can sublease to others.

professional analysis:

price inflation, the owners passed on pressure

Mr. Yu's company, no housing butler service, but he thought nothing wrong with this business . On the one hand, the risks and benefits exist, reasonable. He said: "The agency assumed responsibility for management of housing need with adequate support staff. Reward is 1 month rent, and not that much. What's more, the business risk, the rental market is good, medium might be able to make some difference; but if price is not good, house rental store in the hands of an intermediary is not out, the loss can only be undertaken by the intermediaries themselves. "

Mr. Yu also disclosed to reporters, intermediary Housekeeping services company housing, mainly to solve the availability problems of instability, "particularly those large agency, business volume, the need to accumulate a certain degree of availability, so that tenants can not find availability when Qiuzu."

his view, the term "sublet" is only an individual phenomenon, the proportion of the total market is very small, can push up the overall rent. Moreover, this type of business a long time, not the main reason for the recent price rise.

It is understood that the Ministry of housing built in the drafting of the report before the Society, went to the full house real estate research firm. Appears in the full house real estate research department, in addition to the above-mentioned factors, rent increases, but also with the owners (the landlord) is closely related to marketing decisions.

According to statistics, in 2009, Guangzhou, residential sales price rose over 35% in 2008, second-hand housing also rose by nearly 20%. In sharp contrast, in 2008 and 2009, Guangzhou, respectively, second-hand residential rents rose only 3.3% and 2.5%. Imbalance in the rental increase case, buy rental owners "rent not arrived for the" reason to pass the cost for the floor.

the other hand, starting from the second half of 2009, China's CPI (consumer price index) on a monthly gradually to positive values; on-year value beginning in November 2009 also turned positive, and showed rising trend . Prices, is also one of the reasons the owners to increase rents.