Adobe acquisition of data management vendor Demdex
SAN FRANCISCO, Jan. 19 morning news, Adobe on Tuesday announced that it has acquired data management platform company Demdex, to further explore the online advertising market.
2013 global online advertising spending will reach 109 billion U.S. dollars. Online advertising will become increasingly important in the marketing mix strategic component.
acquisition will help Adobe Demdex provide optimized solutions that enable advertisers and agencies can continue to provide more relevant digital experience. (Chang)
