E-book can rescue a mystery light cheap
nearly a month, believe that global e-book giant Amazon, weird smells. On the one hand, new kindle (hereinafter referred to kindle 3) record the lowest price ever, only 139 U.S. dollars, equivalent to less than 1,000 yuan. On the other hand, the new price list came out, kindle sales immediately soared to the same period last year three times more once the new kindle 3 in short supply. People have to wonder, ipad is serious blow to kindle sales.
domestic e-book market, a price war is filled with uncertainties, Kingship has said that this year will be transferred out of the low-end market segments, Sheng Dagang bamboo3 closed beta launch price set at more than 900 yuan price. The latest news, kindles into China has been stepping up the pace. The face of fierce competition itself, the enormous impact of tablet PCs, bring a low-cost e-book era. Text, pictures, order /'s quiet
adjust strategy to fight cheap
ipad Apple released in April this year, since the total sales volume has reached 3.27 million units, the data over the outside world Amazon kindle projected 2007 sales of 3 years since listing, but also to the domestic industry, e-book reader a huge impact. Worse, in the second half there will be more tablet PC in the market.
almost the same time, domestic and foreign firms have played a low-cost strategy. Amazon introduced last year as much as 9.7 inches kindle DX priced 239 U.S. dollars, equivalent to 1,673 yuan, in July this year, has just launched kindle 3 wifi version is only 139 U.S. dollars, equivalent to less than RMB 950 yuan, less expensive than the previous version of a full 723 yuan RMB. Kindle3 lead cut prices abroad and domestic with a grand "cheap" spoiler, in the current mainstream e-book price in 1500 to 2,500 yuan in the environment, bamboo closed beta value of only 998 yuan, enough to disrupt the existing price system. Meanwhile, Shanda said, bamboo is not only a hardware product, or an Internet product. In addition to the network fiction, games, video and other functions will be integrated into coming.
domestic electronic manufacturers Hanwang recently said that prices in the second half will introduce a wider variety of products, some even less than 1000 yuan. Kingship will also impact color eBook with Android system, Tablet PC market.
Hanlin eBook maker Li Qingcheng said, ipad represent types of tablet PCs are multi-entertainment complex, the price at 350 U.S. dollars above the price of books will gradually return to 200 U.S. dollars less.
Consumers do not like black and white screen to multi-function
a matter of fact, not popular books, the price is only one factor, because users need not "specific" and is a multi-functional.
Data show that consumers in the choice of e-book reader, the more likely color screen, instead of saving, eye of the E-link black and white screen. At the same time, I hope eBook can "multi-skill", which wifi, music player, video player, reading and other functions votes rate front.
In fact, the color screen, wifi, video, etc., just bring the tablet PC users is the main experience is with electronic competition winning weight.
expert analysis, ipad such tablet PCs and e-book reader has a difference, at least from the pricing is absolutely no conflict and competition, e-book price of 1800 yuan, while tablet PCs needs 4,000 yuan, the spread between the two exists.
But random interviews with reporters learned that the majority of users prefer to spend 4,000 yuan to buy a "fully functional" the Tablet PC. Even if the e-book price down to less than 1,000 yuan, they are reluctant to choose.
industry that is now the largest electronic commerce shipping channel is a gift to the future reality of a wide range of popular will be the most appropriate way of education, use of e-book reader to help students burdens.
content platform gradually be copied
kindle 3 low-cost market, with foreign manufacturers Copia's Ocean Reader launch 99 U.S. dollars, foreign trade is not optimistic, said the foreign media, electronic low price does not mean victory. They will still be those who are more full of windows 7, iOS or flat instead of Android.
or some would say the biggest selling point is not e-book e-ink, but the wealth of background content, kindle3 success, thanks to Amazon's huge e-book platform. Looking at home, a grand area known as 600 million Chinese characters its original literary content, 3 million of copyright works, more than 1,000 electronic journals and magazines, mass content. Hanwang also known as e-book city has a large journals, magazines and popular books.
However, the advantages of such a content platform is now also "copy" the. Apple ibook application was announced, Amazon kindle e-book platform is no longer the only industry. PC makers have also started to emulate the "hardware + content" of the profit model, the Tablet PC platform for integration into multimedia content software, not only e-books, as well as television, movies, music and games. Quite a few newspapers, magazines, the client has been implanted iphone, Android smart phone, look at newspapers, magazines, point to open the icon can be achieved, and is currently free of charge.
so, then what the user has to look forward to leading manufacturers of electronic book platform?
