China Daily

"I've never thought to go that far." concepts in the Hai-Yan Gong, the business is not and "good margin of the century," linked to the most likely is "to open a store, make a flower shop or Book Bar. "

2003 年 10 month "on impulse" registered under the Hai-Yan Gong, "Arcadia Shanghai Science and Technology Information Technology Co., Ltd." This is the best margin of the former century, but now their marriage is already the largest class dating sites, there are 21 million registered members, corporate offices Manqiang sweet picture behind the success rate of 400 million.

"accidental" birth

2003 年 10 months, was also second in the Hai-Yan Gong, Fudan University on the research dollars spent 1000 registered a Web site.

the motive is spur of the moment, "but also to solve their marriage is." It was already 28-year-old Hai-Yan Gong, under the urging of his family anxiously looking for loved one, and the rise of social networking site has just become an important channel for her.

but in a few dating sites pay the fee, the information received has varied, ranging from pen pal to a one-night stand. The impulse was to make her want to do "a better site," is another number "diamond bachelor" information on dating sites, "she sent 12 e-mail without a return"; those so-called "king of diamonds Five "message simply untrue, even if people do not Zhenghun their human needs. The customer service at this site before, Hai-Yan Gong has become "because others refused her" and vexatious.

"I was a ruthless is left behind, then that will be able to make a better site than they." However, the media wound up studying business at the Fudan University School of Hai-Yan Gong, do not even know the site requires registration A domain name, need to buy a server, but the earliest good version of the century, the page margin, is her temporary crash course in learning how to make Frontpage 20 days after the results. .

she did not know with the expansion of the site would be such a money-burning thing. Web site operators a month later, members have to reflect that too slow. The money to buy stand-alone server, Hai-Yan Gong still clearly remember the "17,600 yuan," but she no money to invest in this site.

demand where? Hai-Yan Gong is also well aware of this ignorance, "I was a junior high school in Tongji University, female students hang the information, even opened a Web site." Jia Yuan century before the 1000 members are relying on word of mouth to find this out and even his own, Mr. Hai-Yan Gong is also one of them.

even after the site has considerable influence, Hai-Yan Gong has no definite plans, but "it as a social practice" in order to be able to find work to add more points.

to avoid "temptation"

However, this "extra points" for the final just the opposite. 2005, Hai-Yan Gong facing employment, but almost all of the interviews institutions have raised: either turn off the site. There are bodies of people said, "rather than let others do it, Why do not you do it?"

but the site still does not make money today, let alone in 2005? At this time, Hai-Yan Gong across the ocean to receive an e-mail, an American couple with a 5 million yuan to buy good margin of the century. Looking back, this is still a very big payoff, even though 5 million in Shanghai at the time, but also a good location to a 100 square meter house. Hai-Yan Gong did not even dare promised each other when the interview, "I pull the message directly into the black list." If you can not resist the temptation to stay away from it, do not give yourself a chance to make mistakes. "

and shortly after refusing to buy, Hai-Yan Gong came upon a Yongqiang Qian. Yongqiang Qian concerned that this company was founded less than three years, because of its excellent geographical discovery century, an event in Shanghai "line up looks to his surprise"; in Shanghai Jin Mao Hai-Yan Gong before the interview, he registered in the century, a good edge on user name, and the effect of its flow has been tested. "We talked for a half hour" Soon a 2 million investment to hit the Hai-Yan Gong's account, the time between them do not even have a piece of paper. "Yongqiang Qian is New Oriental's teacher, I always feel that people like it more reliable." After that the money never New Oriental strong again during the other two colleagues pulled into the edge of the century good investment.

this "non-profit pressure" of the state, with the entry of Qiming Venture imbalance of the .

"After all, VC is not a philanthropist, but also for their investors. "Hai-Yan Gong, said the arrival of the blind makes" paid services "was put on the agenda.

born businessman?

century good margin business model, it seems that the user needs Forced out slowly, step by step.

the first model, the century good margin even on the user's qualifications are required, then it is considered "discriminatory" suspected only slowly eliminated .

Now, a year more than 1,000 screenings of the line activities are also required to be members, the number reached 7000 people online when it was proposed to meet, "is the news of their activities linked to the site of a Jiu first they did ". but it was Hai-Yan Gong heart has also been steps backwards," Changde talking about Bu down, is not Jieshou Jiage high Degen Ben ", the last Huodong had to be rescheduled. 但 Even so" Without Ren Lai, that Yichang activities We will bear the consequences of nearly 20,000. "activities because of the online application at the time, on-site fees.

" the result is unexpected. "Hai-Yan Gong said. Beijing that field activities" They also sent more than 700 dollars to me, that was the net profit. "Activities under the current line is already a century and a good margin of income, a great year, net income in more than 2000 million yuan or more.

she is also very curious how the scene engaged in activities, from the sign to the approval of the payment process as how to do it, "how I want out".

This business does not seem to mind due to genetic, Hai-Yan Gong's parents were the typical peasant, always felt that tends the land is decent living. year of high school a month just read the Hai-Yan Gong firmly asked to withdraw, and then "in the county read one and a half "of the store mode to move back to her residence in that town, in a local primary and secondary schools must pass through the road opened a gift shop," the first month, earning more than 700 pieces ".

but dropped out so strongly put forward, and even regardless of the time is a key provincial, "because my heart a strong sense of guilt." because the school and the previous car accident, Hai-Yan Gong makes the home and carried more than 5,000 pieces external debt; the car accident my mother had to go to school in the county to take care of Injured her.

birth defects

century, claims to be good margin the most serious love and marriage dating site, but how can we truly " serious, "became a problem.

fact, many users feel not so pleasant to use, they suffered a" one-night stand "," Sex and requirements "even Piancaipianse. and this was the Class website embarrassment, many people even think that the seriousness of the century is only a good margin, "packaging." Hai-Yan Gong does not get this detached, "the Internet is like the reform and opening up, open the window of fresh air came in, there will inevitably fly mosquitoes ".

the industry's most important is integrity." We do a lot of things back, only we do not see it. "Hai-Yan Gong said.

after treasure in the following century also introduced the Ministry of Public Security Jia edge of the certification system, that identity authenticated users can increase credit. Just an expense that is 600,000 per year .

is another means of manual review, "Our customer service personnel to a manor look." those such as "Married," "one-night stand" and other sensitive words or even as "rotten toad" This insulting terms of the letter may be involved in the review of the series where, once the owner of these letters was the blacklist, the background of the century will be good margin used according to the registered IP address and the phone number for key words related to their use are automatically shielded.

the launch of all members to create a cleaner environment, but also good margin of the century strongly in doing things. in their background, found that more than 260 million of the blacklist, which was additionally black because of things, sex is only one purpose; wine tray, basket of flowers was also asked to include it; there such as abusive and so on.

This leads to excellent margin of the century in the system and customer service the human cost of the investment greatly increased. "Next year we will have nearly 200 million customers, only an expenditure of labor costs in between 20 million -3000 million." for the moment, this look is very romantic career In fact, "is a very tired thing".

embarrassing the other hand, it is despite the "100% of users are willing to pay by the concerns of the opposite sex," but in fact only 5% value-added services for online users to provide a substantial income. However, "the letter read to buy stamps," and so the proposed value-added services, again good margin of the century to some extent on the user's opposite, "just want to make money nothing. "awkward situation, make good margin despite the century has been in operation for nearly 7 years, is still just break even.