Personal Online Shop operating costs of the dark by small sellers shouted difficult business environment
recently, the State General Administration of Customs issued "on the adjustment of import and export personal postal management matters", according to regulations, from September 1 this year, China will adjust the import and export personal postal management policies, tariff exemption limit from the current 400 yuan (Hong Kong, Macao and Taiwan regions) or 500 (other countries) plummeted to about 50 yuan, which means that mail-order goods into the customs Shopping Service will face higher tariffs, a number of overseas Shopping Service sellers, especially small and medium sale remarked that a lot of pressure. Prior to this, start with the Online Shop real name system, has been hanging unresolved tax issues, In addition, Taobao has launched the "through train" program and search for new regulations, resulting in some small sellers operating pressure, which created quite a stir.
text / reporter quiet Map / gettyimages
pressure 1: Tariff up
a seller engaged in overseas Linlin Shopping Service, said the value of 3000 by mail from overseas Yuan brand bags to return home before the New Deal, to pay 2,000 yuan of tax is 50% multiplied by 500 minus the allowance is 500 yuan fee, after September, once taxes and fees up to 950 yuan. "In so doing, overseas Shopping Service no advantage, unless a foreign limited edition."
Linlin "reluctantly" told reporters, is considering career change, "I told a friend some overseas exchanges Shopping Service Sellers had, they had the same idea."
pressure 2: on input costs
despite the impact of tariffs on New Deal Shopping Service is limited to overseas sellers, however, some small time sellers recently, accurate passes.
Previously, once out of the lakes in Taobao Taobao PPC search "through train" in the form of the re-emergence. Recently, Taobao goods ranking official to adjust the rules, the seller refunds the number of disputes, the number of complaints, such as dynamic rate and quality of service directly related to the factors, will affect the ranking in search results. A series of "New Deal" led to discontent and unrest small sellers.
in girls clothing business seller guagua said he did not join the train, one feels the cost is relatively high, the other is that there is no need.
Taobao response, the search for new rules for credit management in order to support small and medium sized sellers to enhance the consumer shopping experience in Taobao. Two weeks, the new collation quite successful, and Taobao search and transaction data showed a higher overall trend, and many small sellers of traffic is also growing. Search results is a natural order, to participate in the goods train is displayed in advertising area, the two are not mutually doping.
industry sources, although small sellers on the "through train" mixed, but a leader from the train Taobao cleaning industry has begun to flaunt the low barriers to entry of Internet shopping, or will gradually reduced, and the rest will be a few strong sellers exclusively.
pressure III: the real-name system for fear taxes
Online Shop real-name system has been, for almost a month's time, from the current situation, described as "calm." While the outside world seems to Online Shop real names are more advantages than disadvantages, and C2C platform already implemented electronic goods "third party" real name system, but some small sellers, heart still feel uneasy, they are most worried about is tax.
guagua told reporters that she and other friends Online Shop sellers have been worrying about, when personal Online Shop will be taxed. "Truth everyone knows, personal Online Shop should follow commercial principles, we should pay tax, but the nature is different from the store Online Shop, part of starting an online shop sellers are limited resources, low-cost Chinese and online shop operators, fight is the price. If tax, monthly income will bring a lot of little burden on small and medium sized sellers. "
Therefore, it is the seller, and even to tax and also hope to give small and medium entrepreneurs concessions.
although from July 1 start of the "network behavior of commodity trading and related services Interim Measures," is not defined Personal Online Shop tax issues, but industry observers, the attitude of the future Online Shop taxes seems to have pretty close.
