Barcelona Organizing Committee for making money less exposed mismatch Gao Hongbo: Kunitari no money for expert
"many top teams, such as Spain, Italy and so willing to warm-up with us, provided that the other party needs to appearance fees of around 2 million euros, we do not have the money," which is the head coach Gao Hongbo friendly match with France after the end of stance. Appearance fees of this crucial factor has severely restricted the Chinese fans the opportunity giants up close, in the crowded and noisy in Barcelona to leave China again next time when China? The answer is probably no one can answer! If the Chinese football does not have the enterprise business market, Europe's leading giants very difficult to set foot on Chinese soil!
Audi 10 million investment
pocketed the popular
on the Barcelona club appearance fees to the Beijing games, now to be relatively uniform 150 million euros. For this figure, the host of international sports competition when the company's vice president Bo Zhang Zhenpeng and did not give a clear answer, "certainly the cost of competition in Beijing than two million euros in Korea is low, this cost Audi bear most of. " According to Audi Chinese companies to disclose information related to personnel, the Audi Chinese companies invested 10 million yuan to the race, made the main race naming rights, as for other expenses, then what are the Audi Corporation. At the same time, this competition started in Beijing as part of the National Fitness Program, Sports Authority also received from some of the funding commitment to competition.
for 10 million yuan of investment, Audi still think this is a worthwhile investment. The competition more than 100 media reports, according to Barcelona in China for the time they then calculated as pure advertising into it, Audi has not only pocketed the face of this, also achieved very good publicity. So successful in the planning for Audi China has aimed at the Audi Corporation, under the auspices of a European clubs, in addition to the current Audi sponsored Barcelona, Real Madrid also, AC of Milan and a series of top clubs, "We hope to make good use of these resources the future, the more top clubs to China to meet with the fans, "company marketing director of Audi China, said Miss Lu Minjie.
Barcelona "mismatch"
was because he lost
sponsor this competition much, and even invited to Barcelona to participate in activities are few, This makes Barcelona a bit disappointed for the Chinese market. "With so much to, in fact, no one would refuse to participate in commercial activities. But this game is not enthusiastic sponsor in China, in Beijing, they were engaged in charitable activities Audi, part of the team members to participate in the activities of Nike shirt sponsor, said that these white activities do not earn a little extra money, belonging to club action before the provisions of the contract, "a committee related personnel told reporters.
However, despite the enthusiasm of sponsors is not enough, but this is definitely the time his company does not earn a loss, "Audi is the main sponsor of the Beijing Municipal Sports Bureau is also another sponsor, box office with contracting out income is assured, "said Zhang Zhenpeng. However, compared with previous Noble's visit to China, this revenue can not be compared with the previous certainly due to the lack of real Chinese enterprises sponsorship.
earn money precisely because of too little, so that Barcelona club competition on the importance of the extent and manner significantly different. Bank of China in the past, Barcelona club president will personally led, and this is just to send a newly appointed director of the Chinese, this Chinese director is familiar with the Chinese fans, he is equally strange for the team, "I Messi only have two days. " In the small number of activities to participate in Barcelona's attitude seems very cooperative, the Bank of China to bring Barcelona's more is lost.
box office without a company
dare to independently undertake
for the Chinese fans, the exchange rate is what makes the biggest headache this point even the Spanish, "A Sri Lanka, "Report all find it hard to understand," Beijing residents a month's average income is 2,300 yuan, their income can only buy four tickets for Barcelona game. " In fact, this Barcelona match tickets in the Spanish press did not seem expensive, the average fare of less than 400 yuan, which is a Barcelona league ticket prices, but the price is still too high for the Chinese fans.
With the shrinking of the Chinese football market, and the number of giants before the race appeared deserted club scene, which makes China's sports companies have lost interest on the box office. Real Madrid match in 2003 20 million yuan at the box office miracle is difficult to reproduce, the Chinese team in Shanghai and authentic German team competition at the box office is also very sad, not to mention Canzhen of Barcelona.
"contract at the box office when the World Cup has not yet begun at that time did not know there could not attend Barcelona Spain international situation. Even so, there is no one company dared to independent contractors at the box office", when Bo International, told the reporter. In such circumstances, ticketing company selected a number of risks of contracting Jiang Di, "and the box office this time we are contracted to the four ticketing company, it would be the top clubs in China's first attempt, is the first time such do "Zhang Zhenpeng told reporters on the Chengdu Business Daily.
no money masters
Gao Hongbo sigh
2003 年 Real Chinese trip with the team's training can open ticket sales. The Barcelona seems to be little public interest in training, most training in the Chinese media have chosen to be closed. Lack of team training has too many main system is not up, has always been known for Guardiola rigorous training are the training twice in the morning, he is more willing to Forbidden City. Only those two teams are pleased that the small players, they can go to Beijing and went cruising, no one know they are Barcelona's players.
despite Beijing's streets to see the poster of this game, even though Beijing Guoan's Super League is also able to attract two or three million fans to watch, but the nature of the game for this show, the fans are excited about Beijing not up, the training of the general public even though Barcelona could only attract scores of fans to watch.
"The competition is very telling, if not the current vigor of the sponsors, the future of these giants team to compete hard and then to China. Chinese football market is no longer making money in the past can be easily market, which is not a good thing for Chinese football, "Analysis of the relevant staff reporter said. The decline of the football market still feeling the deepest coach Gao Hongbo of China, the Chinese team's home games are now very difficult to find suitable sponsors, national teams have to play point shot for a place, 11 and Bahrain team for many years the game has not been moved to the race of Nanning, which is scheduled for the next game to Nanjing for. Not to mention the inviting world-class team competition to China, "no one knows more grips with the strong teams can raise the level, but there is no money to not get that opportunity," said Chinese coach Gao Hongbo.
