CCTV 3 million U.S. dollars to buy non-school days Serie A coverage is not with the fans against Sheng
Yesterday, a CCTV reporter in the micro-Bo (http://t.sina.com.cn) revealed that CCTV has signed with the Italian side of the broadcast rights for the next two seasons, CCTV will cost 3 million for this broadcast costs around U.S. dollar. CCTV reporter interviewed insiders last night, he said, CCTV and video broadcast Serie copyright business has really reached a broadcast of some kind of understanding, but the two sides have not yet signed the final broadcast of the agreement.
to take care of the fans
CCTV is also reluctant to give up
yesterday with news that CCTV has signed with the Italian side of the broadcast rights for the next two seasons, while the CCTV will pay 300 million dollars in broadcast fees. Meanwhile, both sides will be signed at the recently held a press conference. In order to verify the authenticity of the news, reporter interviewed a CCTV insider. The source confirmed that both parties reached a tacit understanding broadcast, "but not yet signed the final agreement."
CCTV coverage of the 20 years since the Italian league, many fans are growing up watching Serie A , Serie A fans in China, even the public. Previously, CCTV does not broadcast on the news once rampant Serie A, the result of CCTV has been a large number of Serie A fan of domestic criticism. In fact, internal CCTV fans also take full account of the mood, "CCTV not want to learn Tin Shing, and the fans against each other, so despite the high price, CCTV has also been working hard hope to broadcast Serie. Hope to take care of the fans, after all Serie A and feelings among Chinese fans is still very strong. "
this time, CCTV has actually been carried out in negotiations with the Serie A rights.
Copyright Business concessions
to CCTV priority
In fact, this year's broadcast has been a major reason is rising in tandem with outstanding royalties. According to informed sources, the last season got the best sports channels in Jiangsu's A package, most are big teams, the cost of one year only 2.4 million yuan, can be this year, the cost is much higher than this figure. As for the cost of upgrading the main broadcast Serie A, according to CCTV insiders, on the one hand because of the success of Inter Triple Crown, on the other hand, business has changed Serie copyright, denied before the ABC package, but customers choose their own games played .
Serie A broadcast fee increase is higher than the rise in house prices, this is the joke had CCTV Oprah LIU Jian. So why CCTV broadcast Serie A turnaround so fast it? According to industry sources, the Serie A video broadcast rights party has made some concessions. In accordance with the understanding reached between the parties, CCTV will be two weekly exclusive broadcast rights for Serie A games, CCTV can choose, and CCTV has some priority. In the price, the copyright companies have some loose.
the information disclosed in accordance with the internal CCTV, one or two days, the two sides are likely to complete the contract.
□ Express correspondent Han Fei Lu Yuan trainee reporter traveling
