CCTV: Italian League West, the conflict must make a choice live broadcast and consequently was not satisfied
AP according to the Beijing Youth Daily reported that CCTV may be abandoned for the recently broadcast the new Serie A season, rumors, CCTV Sports Channel Director Jiang Heping, said yesterday that the negotiations currently under way, now is too early to conclude. It is understood that CCTV sports channel in the internal regular meeting held recently, the Italian is broadcast and no conclusion.
and had different, the new Serie A season is not divided into several parcels for sale, but the overall package, the price rise appeared to some extent. Jiang Heping told reporters: "specific price during the negotiation phase is secret, can not say much, but I can tell you that this year the price of the other party out higher than last year that not a little, but many." When asked about the CCTV Is it possible to buy broadcast rights, and then distribute to local stations, he said that never heard of such a mode of operation will be taken by CCTV.
current CCTV already has the new season Champions League, La Liga and the Bundesliga broadcast rights, recently it was rumored that the Spanish side will have 17 or 18 games will advance to the Beijing time 22:00 start of news this would have direct and Serie A schedule clash, the majority of playing time because of Serie A are 10 pm or 11 pm start. Jiang Heping, said: "Little of the time, on one channel then we must make a choice not to spend so much money to buy back later to waste."
addition to sports channel, CCTV also FY Soccer Channel can broadcast the game, but the river of peace that this does not solve the current problems. "Even if we have a number of football channels can be broadcast, the time is still prone to conflict." He said, "and digital TV channel, after all, is not open, so there are quite some people still can not watch, then people will still have complain. "
Serie broadcast in China has produced a 20-year history, has accumulated a large fan base, precisely because of this in mind, CCTV and the Italian side have not given up negotiating. However, the level declined in recent years, Serie A, but not all of the Serie A interest in the
to CCTV it is faced with a difficult to reach the issue. Jiang Heping said: "We would also like to meet the needs of each of the viewing audience, but what is not broadcast what would make part of the broadcast was not satisfied. Even the World Cup, we also received some opposition, some people are asking us directly : 'Why is the World Cup? Why not broadcast Volleyball ?'"
