Football is not afraid to terminate co-sponsors national football has long been sponsored by other brands like
Super League sponsors will not continue to sponsor this year, after another yesterday, news, China Team's sponsors Adidas head office may be terminated with the Chinese Football Association this year cooperation. It is reported that the sponsor for such withdrawal, the association's attitude is still afraid, even if the end is really sponsored by Adidas China Team will certainly be willing to sponsor the new sponsor of Team China. Adidas can be said that cooperation with the Chinese Football Association sponsors the longest, since 1979, they became men and women at all levels of the national team clothing sponsor. The end of 2009, as with the Chinese Football Association's 6-year contract expired, Adidas had once heard the news do not want to continue to cooperate, but the two sides are still co-operation in 2010, Adidas Football Association to provide 40 million yuan in China sponsorship. In 2010, Chinese men and women Guo Zihao comprehensive defeat the team can be described as crop failure. However, according to insiders said Adidas sponsored the main reason for withdrawal has nothing to do with the results, even if the Chinese team again poor results, but the enormous Chinese market is an unavoidable reality, this intermediate is mainly because Adidas did not get Super League sponsorship, the two sides have led to alienation.
2009 年 Nike Super League to become a sponsor at that negotiations with the Football Association, Nike has raised the hope of winning Chinese team sponsorship rights, but consider the final FA cooperation with adidas for a long time to choose the contract. The current Super League teams from the ball to all Nike clothing, and using the team returned to China Adidas. Some of this has not suited for some players, especially international, who usually is the Nike ball league, one to all the national competitions, to Adidas, back and forth very frustrating people. Not only that, in the shoes of some players use is also more trouble, the past national team, appeared to stick with tape players must wear shoes trademarks of their things. If termination of the Adidas sponsored the team for China is that there will be no loss, in addition to Nike, many sports brand has long been eyeing China Team sponsorship rights, do not rule out even more than A to fight for better conditions for Adidas sponsorship. Chengdu Commercial Daily reporter Zhang?
